Need for Speed: The Run is a racing video game, the 18th title in the Need for Speed franchise, and developed by EA Black Box and published by Electronic Arts. The 3DS version is being developed by Firebrand Games, the team behind Undercover and Nitro (both DS versions). It was released in North America on November 15,2011. And released on November 18, 2011 in Europe.
The game is described as "An illicit, high-stakes race across the country. The only way to get your life back is to be the first from San Francisco to New York. No speed limits. No rules. No allies. All you have are your driving skills and sheer determination"
Producers Jason DeLong and Steve Anthony have stated during an interview that Black Box is aiming to obtain critical acclaim after their last game received universally poor ratings. The Run has been in production for three years even though previous Black Box titles have had much shorter development periods.